Middle East & GCC

ASHRAF OSMAN (Saudi Arabia)
Regional Distributor for the Middle East & GCC

Mr. Ashraf Osman is a a highly experienced Management Executive with an exceptional track record of business success. He has particular strengths at defining successful business models, formulating key strategic partner relationships and directing high performing sales teams to exceed challenging revenue objectives. Ashraf worked for for 20+ years in international Corporations (including IBM) in several countries in the Middle East.

In addition to his corporate experience, Ashraf established and founded companies in several industries such as IT, Construction, and furniture manufacturing. He also established successful private businesses specializing in IT Governance, outsourcing and project management. Mr. Osman has delivered numerous consultancy engagements to Government entities in Saudi Arabia in the area of operational efficiency improvements and enjoyed highly successful, progressive career with IBM/SBM securing significant deals ranging $30m to $105m.

During his career with IBM, Ashraf was promoted to the Government Unit Country Sales Management role and worked with a team of 10 senior sales executives. Ashraf has published a number of key articles on business and selling and is proud of his 50th birthday accomplishment – climbing Mount Kilimanjaro!

Ashraf Osman

P.O.Box 67975, Riyadh 11517
Mob. +966 505 122394
Tel. 800 44 11 44 1
Tel. +966 1 402 8082
Fax. +966 1 412 5482


AHMED ELKOUSSY (Master Distributor for Egypt)

Mr. Ahmed Elkoussy is a professional Management Consultant specialized in Organization Development (OD) helped many Organizations through his experience to grow and apply international Quality Standards. He is specialized in establishing Organization Strategies, Key Business Processes, and Performance Measuring Systems using Balanced Scorecard as well as Human Resources practices to lead Organization achieving high level of Excellence Performance.

Ahmed started his career in 1983 when he joined IBM Egypt as Technical IT Engineer promoted to different levels until reached IBM Country Specialist. In 1993, he shifted to Total Quality Management when has been nominated to join IBM Quality Task Force who achieved ISO 9000 certification, established all Key Business Processes and applied Malcolm Baldrige Quality Award Criteria.

In 2000, Mr. Elkoussy participated in one of the leading merger business team in Egypt when established Raya Holding reached CEO level at 2006. In 2007, Elkoussy founded MADA Consulting and Outsourcing Services Company, with its mission to deliver Organization Development Services focusing on PROCESSES and PEOPLE including Talent Management. Over the last 15 years, Mr. Elkoussy conducted several events, training sessions, seminars and workshops in the field of Management, Quality, Customer Satisfaction Management and other managerial topics. Being in the Egyptian Market over then 30 years, Mr. Elkoussy developed a large network of relationship as well as very high level of credibility in the field of Management.

Mr. Ahmed Elkoussy
(M)+20 (0122) 2124615


ARBEN JUSUFI (Master Distributor GCC Countries)

Arben has extensive experience in the events industry in various region of the world. After graduation in Business Administration from the State University of New York, Arben started his career as Conference Sponsorship Manager at Marcus Evans Prague office, focusing on financial services events in the CEE region. Soon after he helped establish the Sponsorship department for Uniglobal Research and he acted as the Business Development Director for the same.

In 2007, Arben worked for IIR Middle East, an Informa business, in Dubai with focus on the Middle East and North Africa. He was promoted to Sponsorship Director for the Kingdom of Saudi Arabia and he helped to spearhead the company’s activities in the Kingdom. He joined Leoron events in 2010 and has been responsible for its international expansion to Europe, Africa and Central Asia.

Arben is fluent is many Eastern European languages, in addition to English and Turkish. The Leoron Group provides training services in hundreds of seminars annually and has firmly established itself as a leading provider of training services to the GCC countries.

Mr. Arben Jusufi
+971 (0) 4 447-5711